Athletes and Social Media: Is It a Good Mix?

The Controversial Call

After the huge controversial call at the end of the Packers and Seahawks game, social media sites were flooding with traffic. One Twitter profile I became particularly attracted to was TJ Lang. His anger is quite obvious and his use of f bombs towards the replacement refs got me to thinking: What are the rules when it comes to social media and athletes?

Example of TJ Lang's Tweets

The Rules

According to a Mashable Article, there are several rules I was unaware of. I had no idea that players could use social media up until 90 minutes before the game, although this makes sense. It was also news to me that officials, as well as anyone in the officiating department, are not allowed to use social media at all. This article then gives examples of players that violated the rules, including Chad OchoCinco. By breaking the rules, he was fined $25,000! I would rather keep my money than throw it away by engaging in social media.

Another article I found dealt with social media and the Olympics. One of the rules that caught my eye was that the athletes were not allowed to promote and brands, products or services. I would think that the Olympics would be an excellent way for athletes to promote certain brands, but the IOC will not allow it.

Check out some other rules and regulations that athletes have to abide by. Do you agree with them?

Is It In You?

Gatorade is probably the most well known sports drink of our time. Turn your t.v. to a NFL or college football game and you will without a doubt notice large, orange Gatorade containers on the sidelines and the players drinking from green Gatorade cups. But, how did Gatorade get so famous?

The history of Gatorade begins at the University of Florida where the assistant football coach wanted to know why his players were being greatly affected by the heat during practice and games. After research was conducted by physicians at the university, it was found out that the players were losing fluids, electrolytes and carbohydrates through sweat and these things weren’t being replaced. This conclusion was then taken to the lab where a liquid was created to replenish the bodies of these athletes: Gatorade.

The way in which Gatorade was marketed towards athletes is definitely why Gatorade is the go to drink. People from Serena Williams to Robert Griffin III are used in to promote the brand and are used in numerous advertisements. Watching the commercials of famous athletes pushing themselves to the limit will get any sports fan riled up. One of my favorite commercials uses old footage from Michael Jordan’s flu game in 1997. This advertisement can be seen here.

If you go to Gatorade’s website, you can check out all the athletes that are dedicated to Gatorade. If you click on the athletes picture, you get a full profile of their greatest achievements and a cool moving picture of the athlete.

Check out Gatorade’s Twitter for the latest news article about athletes, contests and more.