Gatorade is probably the most well known sports drink of our time. Turn your t.v. to a NFL or college football game and you will without a doubt notice large, orange Gatorade containers on the sidelines and the players drinking from green Gatorade cups. But, how did Gatorade get so famous?
The history of Gatorade begins at the University of Florida where the assistant football coach wanted to know why his players were being greatly affected by the heat during practice and games. After research was conducted by physicians at the university, it was found out that the players were losing fluids, electrolytes and carbohydrates through sweat and these things weren’t being replaced. This conclusion was then taken to the lab where a liquid was created to replenish the bodies of these athletes: Gatorade.
The way in which Gatorade was marketed towards athletes is definitely why Gatorade is the go to drink. People from Serena Williams to Robert Griffin III are used in to promote the brand and are used in numerous advertisements. Watching the commercials of famous athletes pushing themselves to the limit will get any sports fan riled up. One of my favorite commercials uses old footage from Michael Jordan’s flu game in 1997. This advertisement can be seen here.
If you go to Gatorade’s website, you can check out all the athletes that are dedicated to Gatorade. If you click on the athletes picture, you get a full profile of their greatest achievements and a cool moving picture of the athlete.
Check out Gatorade’s Twitter for the latest news article about athletes, contests and more.